Allen will join the Scottish Exhibition & Conference Centre (SECC) as head of business development, corporate sales and will take up her new role in January 2015. She said she was delighted to be joining the venue at a pivotal time for the business.
Allen said: "The SECC takes corporate business seriously and there is a great opportunity to encourage the sector to benefit from the facilities and infrastructure around the SECC. Add to that an award-winning venue team and it’s an exciting prospect I’m really looking forward to."
The SECC has hosted a number of high-profile corporate events in the last few months, including ones for Clydesdale Bank and Heineken.
Kathleen Warden, director of conference sales at the SECC, added that the venue is making significant leaps forward following a landmark year and that 'Samme is the perfect fit for our ambitions'.
Prior to joining Twickenham in December 2013, Allen was head of sales and business events at London's Barbican Centre and she has also held voluntary roles at assocations including MPI, and was past president of the UK and Ireland chapter.