Mexico MICE event joins IBTM portfolio

Leading Mexican MICE event ICOMEX has become part of the IBTM portfolio as a result of Reed Exhibitions' acquisition of its parent company Grupo Fidalex.

ICOMEX
ICOMEX

The acquisition of Grupo Fidalex brings 15 exhibition brands, including ICOMEX, to form Reed Exhibitions Mexico.

The announcement was made by Sallie Coventry, portfolio director for IBTM Events Portfolio at the event, which is currently taking place in Mexico City (5-7 November).

She commented: "In its short history, ICOMEX has clearly become the country’s leading annual MICE gathering for the industry and we are delighted that it is now to become the 8th event in the IBTM portfolio."

The 2014 event has 140 exhibitors, 70% of which come from Mexico, 25% from the wider Latin American region and 5% from overseas. Of the expected 9,000 attendees, the majority will come from Mexico with a select domestic, regional and international hosted buyer programme.

Coventry added: "Through the acquisition of ICOMEX, our objective is to consolidate the event’s profile and presence within the region, whilst leveraging the benefits of the IBTM brand profile and reputation in order to expose this great show to the rest of the world.

"This will give the event an international presence in the meetings industry and provide new opportunities to the portfolio’s global database of buyers who are looking to place or do business with the region."

Philippe Surman, founder of Fidalex will become country manager for Reed Mexico, supported by the IBTM global teams.

He commented: "We have always been inspired by Reed’s unmatched commitment to providing their customers with the best products and services to meet their needs and grow their business, and the opportunity for ICOMEX to become part of the IBTM portfolio adds a huge amount of strategic value to all our existing customers in the MICE sector and to those who are already part of the global community that IBTM has created."

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