Mexico MICE event joins IBTM portfolio

Leading Mexican MICE event ICOMEX has become part of the IBTM portfolio as a result of Reed Exhibitions' acquisition of its parent company Grupo Fidalex.

ICOMEX
ICOMEX

The acquisition of Grupo Fidalex brings 15 exhibition brands, including ICOMEX, to form Reed Exhibitions Mexico.

The announcement was made by Sallie Coventry, portfolio director for IBTM Events Portfolio at the event, which is currently taking place in Mexico City (5-7 November).

She commented: "In its short history, ICOMEX has clearly become the country’s leading annual MICE gathering for the industry and we are delighted that it is now to become the 8th event in the IBTM portfolio."

The 2014 event has 140 exhibitors, 70% of which come from Mexico, 25% from the wider Latin American region and 5% from overseas. Of the expected 9,000 attendees, the majority will come from Mexico with a select domestic, regional and international hosted buyer programme.

Coventry added: "Through the acquisition of ICOMEX, our objective is to consolidate the event’s profile and presence within the region, whilst leveraging the benefits of the IBTM brand profile and reputation in order to expose this great show to the rest of the world.

"This will give the event an international presence in the meetings industry and provide new opportunities to the portfolio’s global database of buyers who are looking to place or do business with the region."

Philippe Surman, founder of Fidalex will become country manager for Reed Mexico, supported by the IBTM global teams.

He commented: "We have always been inspired by Reed’s unmatched commitment to providing their customers with the best products and services to meet their needs and grow their business, and the opportunity for ICOMEX to become part of the IBTM portfolio adds a huge amount of strategic value to all our existing customers in the MICE sector and to those who are already part of the global community that IBTM has created."

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
How to make more sustainable food choices for conferences

How to make more sustainable food choices for conferences

Knowing where the food has come from is the first step, says BCD M&E's John Kelly.

Historic Painted Hall re-opens in London

Historic Painted Hall re-opens in London

Restored venue opens at Old Royal Naval College in Greenwich, following a two-year conservation project.

7 workplace wellbeing trends of 2019

7 workplace wellbeing trends of 2019

The first article in our wellness report presents ways of looking after the happiness and health of your employees.

You don't need tech to immerse people

You don't need tech to immerse people

You don't need expensive technology to engage audiences, says Karin Kadin of Brands at Work.

DRPG secures sweet deal with client win

DRPG secures sweet deal with client win

An internal awards ceremony for a confectionary brand saw 400 employees recognised for their achievements.

How the industry has changed for venues

How the industry has changed for venues

Director of Lane End Conference Centre reflects on changes to meetings and events since venue opened in 1969.

Audience UK appoints head of experiential

Audience UK appoints head of experiential

Full-service engagement agency appoints Stephen McIntosh as its head of experiential to oversee activations.

In pictures: SOTI Directors Dinner

In pictures: SOTI Directors Dinner

C&IT welcomed directors from the top 50 agencies at the Savoy, in partnership with Singapore Tourism Board.

Venues, hotels and activities in Latin America

Venues, hotels and activities in Latin America

From exploring the famous ancient ruins in Peru to five-star Art Deco luxury by the Copacabana in Rio de Janeiro

Why organisations need a mental health champion

Why organisations need a mental health champion

Forward-thinking companies need to address mental health according to advice from Ashfield Meetings & Events and SPARK THINKING.

LATEST JOBS