Royal Caribbean appoints Corporate Innovations

Corporate Innovations has been appointed to deliver Royal Caribbean International's first incentive trip as part of its new trade loyalty programme early next year.

Royal Caribbean staff will go on an incentive trip to Paris
Royal Caribbean staff will go on an incentive trip to Paris

The marketing communications agency will host a group of 25 on a trip to Paris from 30 January to 1 February.

The group will stay at Hotel Pullman overlooking the Eiffel Tower and will be given tickets to the Moulin Rouge, first class tickets on the Eurostar and a Citroën 2CV city tour.

The loyalty programme, known as ‘Club Royal’, was launched in September and provides travel agents with branded prepaid MasterCard reward cards, allowing them to collect a range of rewards ranging from cash incentives, Red Letter Day discounts and quarterly group incentive trips for every Royal Caribbean booking made.

Gareth Baldwin, director at Corporate Innovations, described the programme as an "aspiration club with the emphasis on driving business growth through making an emotional connection and engaging the audience."

Ben Bouldin, director of sales UK and Ireland, Royal Caribbean International said: "From programme conception to launch, Corporate Innovations has been our expert partner, overcoming all the issues that we encountered along the way.

"They really got under the skin of our organisation and responded to our brief with creativity and ideas that captured our imagination. Their flexibility, proactivity and 'can-do' attitude has brought to life something that is really game-changing."

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