The Alchemy Partnership launches digital marketing diploma for event professionals

The Alchemy Partnership, set up by former Eventia CEO Izania Downie, has launched its first course, offering event professionals a diploma in digital marketing.

The Alchemy Partnership's Izania Downie
The Alchemy Partnership's Izania Downie

A five-day bootcamp will take place in London from 24-28 November for event professionals on digital marketing, covering topics ranging from search, social and mobile to display, analytics, strategy and planning.

The diploma’s content is accredited by the Digital Marketing Institute and the European Qualifications Authority.

The Alchemy Partnership chief executive Izania Downie says: "Event marketing professionals are being left behind by marketers from other sectors when it comes to digital. It is vital that events embrace the opportunities that digital marketing can provide and this accredited diploma will bridge the skills gap that currently exists."

Downie launched The Alchemy Partnership in September and spoke to C&IT about her plans for the business.

The Professional Diploma in Digital Marketing course will also run at various times throughout next year. The November course will be taught by Martin Henley, digital marketing expert and accredited trainer for DMI.

Mike Fletcher, content provider and digital strategy consultant, is currently taking the diploma to become a teacher on the course in 2015.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Case study: Genesis launches luxury electric car Mint Concept

Case study: Genesis launches luxury electric car Mint Concept

INVNT's car launch event included a runway show, live music and dancing at a brand new venue in New York.

9 ways to improve your virtual meetings

9 ways to improve your virtual meetings

Dan Walker from Ashfield Meetings & Events has compiled a checklist to ensure your video calls run smoothly.

LIVE UPDATES: New date proposed for Expo 2020 Dubai

LIVE UPDATES: New date proposed for Expo 2020 Dubai

All the latest postponements and cancellations as the world deals with the spread of coronavirus.

Deadline extended for the C&IT Awards Americas

Deadline extended for the C&IT Awards Americas

As C&IT expands its reach globally, we've launched the C&IT Awards Americas to recognise the best in US events.

Unicorn Events closes due to COVID-19 challenges

Unicorn Events closes due to COVID-19 challenges

Agency MD Hannah Luffman says the business will close while it is still possible to pay staff in full.

How the UK government is supporting the hospitality and events sector

How the UK government is supporting the hospitality and events sector

Suggestions of an extended lockdown period are adding pressure to the events sector, says University of Derby's Brendan Moffett.

Furlough: The new F-word

Furlough: The new F-word

Recently furloughed creative director Dave Leong explains the thinking that’s helping him navigate tricky times.

‘Virtual event providers have been opportunistic’

‘Virtual event providers have been opportunistic’

Think carefully about going virtual if your event can be postponed to later in the year, says Shaumik Saha from Stride Plus Events.

Events company helps build temporary hospital in Berlin

Events company helps build temporary hospital in Berlin

PRG's teams in Germany and the US are supporting health workers on the frontline in the fight against COVID-19.

How venues can rise to the challenge of coronavirus

How venues can rise to the challenge of coronavirus

Be flexible with your payment terms or cancellation policies, says Katie Roberts at National Museums Liverpool.