The Alchemy Partnership launches digital marketing diploma for event professionals

The Alchemy Partnership, set up by former Eventia CEO Izania Downie, has launched its first course, offering event professionals a diploma in digital marketing.

The Alchemy Partnership's Izania Downie
The Alchemy Partnership's Izania Downie

A five-day bootcamp will take place in London from 24-28 November for event professionals on digital marketing, covering topics ranging from search, social and mobile to display, analytics, strategy and planning.

The diploma’s content is accredited by the Digital Marketing Institute and the European Qualifications Authority.

The Alchemy Partnership chief executive Izania Downie says: "Event marketing professionals are being left behind by marketers from other sectors when it comes to digital. It is vital that events embrace the opportunities that digital marketing can provide and this accredited diploma will bridge the skills gap that currently exists."

Downie launched The Alchemy Partnership in September and spoke to C&IT about her plans for the business.

The Professional Diploma in Digital Marketing course will also run at various times throughout next year. The November course will be taught by Martin Henley, digital marketing expert and accredited trainer for DMI.

Mike Fletcher, content provider and digital strategy consultant, is currently taking the diploma to become a teacher on the course in 2015.

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