60 seconds with... BVEP chair Michael Hirst

BVEP chair Michael Hirst shared with C&IT his vision for the UK events industry and where government support is both thriving and lacking.

60 seconds with...BVEP chair Michael Hirst
60 seconds with...BVEP chair Michael Hirst

How strong is the events industry today?

It is looking incredibly good. It’s a £39.1bn industry now and we have an objective of reaching £48.4bn by 2020 and I think we’re going to exceed that. There’s a greater awareness from people in this country of the power of events, not only in terms of their social benefits but also in what we can do in terms of trade, regeneration, inward investment and for the visitor economy.

Is government interest growing?

Government is at long last giving recognition to the events industry and what it can do to the economy. There’s a series of activities going on within government right now to scope a policy plan for the industry. We’re hoping to see much more involvement, not only from the department of culture, media and sport, but also from the business department and the UKTI to grow our exports.

MORE: BVEP calls for increase in tax exemption for corporate parties

In what way can the Government help the events industry?

There are several ways. We’d like more financial support but with the country’s tight fiscal environment, we’re not likely to get this. That being said, the Government has an overarching responsibility to market the visitor economy and hopefully we can see more of that pushed in the way of the events sector.

We also want to make the process of getting visas a much more friendly regime and to acquire more subvention funding. Some of our destinations do have subvention funds but we’d like to see more regularity in how those are administrated.

What is special about the UK events industry?

We must remember that a lot of UK event agencies are in the business of taking their expertise overseas. The opening and closing ceremonies of Olympics, even if they are in Beijing, are organised by British companies. Some of the best exhibitions at the World Trade Centre in Dubai are organised by British companies. Those agencies take their creativity overseas and bring back profitability. 

Explain what the National Events Month has achieved?

It has highlighted what this sector does and does well. Various politicians have been involved in it and are aware of it through attending certain events. It has also been a focus for the industry itself to take pride in what it does on an everyday basis.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Expert offers advice on unusual dietary requirements

Expert offers advice on unusual dietary requirements

Food and allergen specialist explains why you should take every allergy request seriously.

New 3,000 capacity venue Magazine London launches with big name events

New 3,000 capacity venue Magazine London launches with big name events

North Greenwich venue opens its doors with high-profile industry events announced for Autumn 2019.

Events industry can combat climate change in two key ways, says UN officer

Events industry can combat climate change in two key ways, says UN officer

As people take part in global climate strikes ahead of Monday's UN Climate Change Summit, how can the events industry play its part?

New global executive creative director for 2Heads

New global executive creative director for 2Heads

Latest appointment for the agency will oversee the expansion of creative and design teams.

How voice recognition is changing the industry

How voice recognition is changing the industry

Voice technology is about more than playlists and weather reports - wayfinding is helping to show just how useful the tech is.

'Overtourism does not really exist, it is a media creation'

'Overtourism does not really exist, it is a media creation'

Professor Dimitrios Buhalis explains why there's no such thing as overtourism, just bad management of destinations.

Bruges to open new convention centre in 2021

Bruges to open new convention centre in 2021

Famous Portuguese architect has made natural daylight a top selling point of the new city-centre venue.

BeSixth hires head of global strategic partnerships

BeSixth hires head of global strategic partnerships

The recently-launched event agency's new appointment will be based in the Los Angeles office.

What's happening at Italy at Hand, The Event, 2019 in Rome this year.

Case study: Australasian Animal Studies Association Conference

Case study: Australasian Animal Studies Association Conference

The conference in Christchurch, New Zealand focused on indigenous attitudes towards human-animal relations.

LATEST JOBS