60 seconds with... BVEP chair Michael Hirst

BVEP chair Michael Hirst shared with C&IT his vision for the UK events industry and where government support is both thriving and lacking.

60 seconds with...BVEP chair Michael Hirst
60 seconds with...BVEP chair Michael Hirst

How strong is the events industry today?

It is looking incredibly good. It’s a £39.1bn industry now and we have an objective of reaching £48.4bn by 2020 and I think we’re going to exceed that. There’s a greater awareness from people in this country of the power of events, not only in terms of their social benefits but also in what we can do in terms of trade, regeneration, inward investment and for the visitor economy.

Is government interest growing?

Government is at long last giving recognition to the events industry and what it can do to the economy. There’s a series of activities going on within government right now to scope a policy plan for the industry. We’re hoping to see much more involvement, not only from the department of culture, media and sport, but also from the business department and the UKTI to grow our exports.

MORE: BVEP calls for increase in tax exemption for corporate parties

In what way can the Government help the events industry?

There are several ways. We’d like more financial support but with the country’s tight fiscal environment, we’re not likely to get this. That being said, the Government has an overarching responsibility to market the visitor economy and hopefully we can see more of that pushed in the way of the events sector.

We also want to make the process of getting visas a much more friendly regime and to acquire more subvention funding. Some of our destinations do have subvention funds but we’d like to see more regularity in how those are administrated.

What is special about the UK events industry?

We must remember that a lot of UK event agencies are in the business of taking their expertise overseas. The opening and closing ceremonies of Olympics, even if they are in Beijing, are organised by British companies. Some of the best exhibitions at the World Trade Centre in Dubai are organised by British companies. Those agencies take their creativity overseas and bring back profitability. 

Explain what the National Events Month has achieved?

It has highlighted what this sector does and does well. Various politicians have been involved in it and are aware of it through attending certain events. It has also been a focus for the industry itself to take pride in what it does on an everyday basis.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
London calling: A look at what's new and forthcoming in the capital

London calling: A look at what's new and forthcoming in the capital

Hotels, venues and activities that should be on your radar for future London-based events.

Double acquisition for Gray Dawes Group

Double acquisition for Gray Dawes Group

Acquisitions include INC. Travel Group's corporate and marine businesses and the purchase of VIP Leisure Travel Ltd.

Love is in the air for one in seven event attendees, report claims

Love is in the air for one in seven event attendees, report claims

Research by Cvent and Edelman Intelligence finds 14% have met a significant other at a B2B event.

The advantages of being a second tier city

The advantages of being a second tier city

There are benefits to not being the capital, says Bas Schot, head of congresses and events at the Hague Convention Bureau.

What to do if a disgruntled event attendee threatens legal action

What to do if a disgruntled event attendee threatens legal action

Keystone Law's James O'Flinn discusses your options and how to prevent this happening in the first place.

Speakers announced for C&IT Northern Forum

Speakers announced for C&IT Northern Forum

New event takes place between 25-26 April at ACC Liverpool, with inspiring sessions from industry leaders.

Why personalisation is the key to measuring an event's success

Why personalisation is the key to measuring an event's success

Mike Leeson, general manager Europe at ETM, explains why ROE may be a better measurement than ROI.

Oman to welcome IGRC in 2020

Oman to welcome IGRC in 2020

Sultanate to host the International Gas Union's 16th International Gas Research Conference at the Oman Convention & Exhibition Centre.

Events company faces legal action from makers of video game Fortnite

Events company faces legal action from makers of video game Fortnite

Epic Games issues claim against Exciting Events after widely criticised event in Norwich.

Diary of a delegate: Beautiful Bergen

Diary of a delegate: Beautiful Bergen

A three-day account of the C&IT A-List FAM trip, in partnership with Visit Norway.

LATEST JOBS