Allied PRA partners with Iceland-based DMC

DMC Allied PRA has partnered with DMC Incentive Travel Iceland after growing interest in the region.

Iceland's Blue Lagoon
Iceland's Blue Lagoon

The partnership will allow Allied PRA to offer Iceland as a destination for meetings, events and incentives to its clients.

Robert Patterson, chief financial & operating officer, Allied PRA, said: "Allied PRA is highly selective in its choice of partners. While we intend to be able to offer our clients ever more destinations, we will only partner with other DMCs, such as DMC Incentive Travel Iceland, who share our values and our commitment to quality control excellence."

Ingibjorg Gudmundsdottir, owner and general manager, DMC Incentive Travel Iceland, added: "For DMC Incentive Travel Iceland, the partnership with Allied PRA connects us to its impressive client base and a share in its sales resources." 

In June, Allied PRA opened a new office in Edinburgh, which is to be headed up by Gillian Rae, having already launched in Hawai and Portugal earlier in the year.

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