Agencies including BI Worldwide, Ovation Incentives and Corporate Rewards have welcomed the new two-day Motivate Europe Live event.
Exhibitors signed up so far include Sodexo Motivation Solutions, Power2Motivate and Edenred.
Wendy Carter, director of Motivate Europe Live, said: "There is currently no event in Europe catering purely for this industry. After discussions with key industry figures and with the support of IMA Europe – the EMEA division of the Incentive Marketing Association – it was decided that the time was right for such an event to come to fruition."
Lucy Clarke, exhibition manager, added: "Motivate Europe Live offers a unique opportunity for businesses across the entire incentive, recognition and reward spectrum to come together. We have had a tremendous response since officially launching the event in August.
"We’re talking to a broad range of leading companies who welcome this opportunity to raise awareness of their brand, discuss hot topics and connect face-to-face with colleagues, partners and customers from across Europe."
The Incentive & Motivation Awards will also be held on 22 April 2015 on the Silver Sturgeon to recognise the most effective and innovative employee incentive programmes in the UK and across Europe.