Hilton tops BDRC events survey

Hilton Hotels is the number one brand for meetings and events, according to an independent BDRC survey, published today (20 October).

Hilton tops BDRC events survey
Hilton tops BDRC events survey

Macdonald Hotels & Resorts is the most improved brand and Marriott is the corporate sector’s leading choice for residential events, according to BDRC Continental’s MeetingsMetrix report, which surveys corporate bookers and agencies.

Hilton Hotels & Resorts has taken the top spot since 1996 when the report was first published.

Other hotels that were commended in the study were QHotels, Mercure, De Vere Venues and Rezidor’s Radisson Blu brand.

Event growth: Corporates "more conservative" about future 

The survey also revealed that the number of events are continuing to increase, but at a slightly slower pace than before. Most of the country has seen growth since last year, but in real terms nowhere in the country is remotely close to having kept up with inflation since 2011.

Agents are more enthusiastic about next year’s outlook than they were last year, but corporates are slightly more conservative than they were 12 months ago.

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