IMEX America confirms all-round growth as show closes

IMEX America 2014 attracted 2,900 hosted buyers, representing a 7% increase on 2014 with representatives from major brands including Coca Cola, Microsoft, Toyota and Wells Fargo in attendance.

IMEX America 2014 closing press conference
IMEX America 2014 closing press conference

Speaking at the show’s closing press conference yesterday, IMEX chairman, Ray Bloom said the Executive Meeting Forum, a specially tailored event for senior corporate executives that took place over two days attracted its biggest group to date, with 50 buyers compared to 30 last year.

"These executives are not typical trade show attendees. It is only because IMEX caters very specifically to their needs, and we run it as a high-value private event, that we are able to attract them to the show," he said. 

Bloom confirmed that the number of exhibiting companies taking part had risen from 2,694 in 2013 to 2,900 in 2014, which was reflected by a 13% increase in the size of the show floor. 

As a result of this year’s all-round growth, the number of one-to-one business appointments and booth presentations taking place at the show rose to 53,000, compared to 50,000 last year. In addition, 1,250 group appointments were attended by 10,600 hosted buyers, an increase of 12% on last year.

Bloom added that a higher proportion of hosted buyers are now coming into the show from further afield and staying in Las Vegas for longer to take full advantage of the show and other industry events. 

Total participants for IMEX America 2014 were 10,000 and total downloads of the IMEX App had also risen by 22 percent to 5,450 compared to last year.

"I am delighted with the reception the upgraded IMEX app has received. It’s a valuable tool and a real asset to everyone who uses it," added Bloom. 

Concluding the press conference, Bloom confirmed future dates for IMEX America through to 2017. The 2015 show will take place 13-15 Oct; the 2016 edition from 18-20 October; and the 2017 show from 10-12 October.

More from IMEX America:

IMEX America to target UK corporates

In Numbers: IMEX America announces biggest show yet

In Pictures: SITE NITE, IMEX America

In Pictures: IMEX America, Las Vegas

SAP CEO to become meetings industry ambassador

Oneworld global alliance upgrades events offer


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