Burchell has previously worked for a number of agencies and corporates including Lowe, Bray Leino, Saatchi & Saatchi, Haymarket Media Group, Dyson and most-recently Virgin Active.
David Watt, managing director of Banbury-based Corporate Innovations, said: "An increasing number of our clients are asking us to provide a broader range of services – particularly in creative and strategy – and in Danny we can support both of these requests.
"Danny’s appointment is crucial to our future direction. His work, collaborative approach, strategic insight and ability to translate clients’ strategic intent into outstanding and simple creative reinforces that he’s the right guy for this all-important role.
"Danny joins us at an exciting time for Corporate Innovations as the company invests in a range of new skills to support our expanding studio and growing client base."