TBA retains Football Association contract

Events agency TBA has been re-appointed as The Football Association's (FA) live events agency for The FA Partners' Hospitality until 2018.

TBA retains FA contract
TBA retains FA contract

TBA has been chosen to design and manage a new 'FA Lounge' to replace the former ‘FA Club’ concept at Wembley Stadium, which is used for VIP match-day hospitality in the Great Hall.

The new FA Lounge, which was unveiled last week for England’s match against San Marino, aims to provide an immersive pre- and post-match experience that is rich in live show content, entertainment and music, within a contemporary and stylish environment.

The FA contract follows TBA's recent wins with shoe retailer Clarks and a number of events for Diageo for this year’s London Cocktail Week. 

TBA managing director Guy Horner said: "We hope to transform guests' expectations of sports hospitality and allow them to experience what’s on trend with more informal dining experiences, digital interaction pre- and post-event, the latest entertainment formats and more.

"The former FA Club was widely regarded as the leading sports hospitality experience and the FA Lounge redefines the standard again."

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