TBA has been chosen to design and manage a new 'FA Lounge' to replace the former ‘FA Club’ concept at Wembley Stadium, which is used for VIP match-day hospitality in the Great Hall.
The new FA Lounge, which was unveiled last week for England’s match against San Marino, aims to provide an immersive pre- and post-match experience that is rich in live show content, entertainment and music, within a contemporary and stylish environment.
The FA contract follows TBA's recent wins with shoe retailer Clarks and a number of events for Diageo for this year’s London Cocktail Week.
TBA managing director Guy Horner said: "We hope to transform guests' expectations of sports hospitality and allow them to experience what’s on trend with more informal dining experiences, digital interaction pre- and post-event, the latest entertainment formats and more.
"The former FA Club was widely regarded as the leading sports hospitality experience and the FA Lounge redefines the standard again."