European convention bureaux create strategic alliance

A group of 17 European convention bureaux have teamed up to create a strategic alliance aimed at strengthening the position of Europe among global meeting and event planners.

European Convention Bureaux create strategic alliance
European Convention Bureaux create strategic alliance

Set up by Eric Bakermans, marketing manager at the Netherlands Board of Tourism and Conventions, and Matthias Schultze, managing director of the German Convention Bureau, the aim of the alliance is to share and cooperate to strengthen the position of each individual member, as well as boosting Europe’s position as the leading continent for business events.

"Europe is the number-one meeting destination worldwide for association meetings, hosting nearly 2.5m business visitors a year. The number of meetings held is nearly three times as many as the second-largest market," said Schultze.

"This is a compelling proposition and we wanted to create an initiative that builds on this success and enables convention bureaux from across the continent to join together."

The 17 members so far include convention and tourism boards from Austria, Czech Republic, Estonia, Finland, Germany, Hungary, Iceland, Montenegro, Holland, Norway, Poland, Serbia, Slovakia, Slovenia, Switzerland and Denmark.

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