Set up by Eric Bakermans, marketing manager at the Netherlands Board of Tourism and Conventions, and Matthias Schultze, managing director of the German Convention Bureau, the aim of the alliance is to share and cooperate to strengthen the position of each individual member, as well as boosting Europe’s position as the leading continent for business events.
"Europe is the number-one meeting destination worldwide for association meetings, hosting nearly 2.5m business visitors a year. The number of meetings held is nearly three times as many as the second-largest market," said Schultze.
"This is a compelling proposition and we wanted to create an initiative that builds on this success and enables convention bureaux from across the continent to join together."
The 17 members so far include convention and tourism boards from Austria, Czech Republic, Estonia, Finland, Germany, Hungary, Iceland, Montenegro, Holland, Norway, Poland, Serbia, Slovakia, Slovenia, Switzerland and Denmark.