"We have around 100 UK buyers here this year, compared to 400 to 500 at the Frankfurt show, but that may well grow next year and we would welcome more UK buyers," Bauer told C&IT.
"We’ve just started talking to the Event Marketing Association (EMA) and hope we can work together to attract some of its buyer members to the show as we feel it would be valuable for UK corporates to come and see what their US counterparts are doing."
Bauer also admitted that the show, which is taking place at the Sands Expo in Las Vegas this week, has grown much quicker than expected.
"We are expecting to report that hosted buyer numbers are up from just under 2,700 last year to 2,900 this year, with exhibitor and attendee numbers also up.
"We didn’t expect in year four to be almost as big as Frankurt, which has been going ten years. The growth curve as been much steeper than expected. Numbers in the first year were double what we forecasted and we’ve kept growing since."
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