IMEX America to target UK corporates

IMEX Group CEO Carina Bauer said that IMEX America would welcome an increase in hosted buyers from the UK next year, particularly on the corporate side.

Imex Group CEO Carina Bauer
Imex Group CEO Carina Bauer

"We have around 100 UK buyers here this year, compared to 400 to 500 at the Frankfurt show, but that may well grow next year and we would welcome more UK buyers," Bauer told C&IT.

"We’ve just started talking to the Event Marketing Association (EMA) and hope we can work together to attract some of its buyer members to the show as we feel it would be valuable for UK corporates to come and see what their US counterparts are doing."

Bauer also admitted that the show, which is taking place at the Sands Expo in Las Vegas this week, has grown much quicker than expected.

"We are expecting to report that hosted buyer numbers are up from just under 2,700 last year to 2,900 this year, with exhibitor and attendee numbers also up.

"We didn’t expect in year four to be almost as big as Frankurt, which has been going ten years. The growth curve as been much steeper than expected. Numbers in the first year were double what we forecasted and we’ve kept growing since."

More from IMEX:

In Numbers: Imex America announces biggest show yet

In Pictures: IMEX America, Las Vegas

SAP CEO to become meetings industry ambassador

Oneworld global alliance upgrades events offer

In Pictures: C&IT clients drinks at Imex America

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