VisitScotland showcases green credentials at IMEX America

VisitScotland has led a delegation of 15 Scottish partners at IMEX America in Las Vegas, taking place this week, with a focus on Scotland's sustainable and green credentials.

VisitScotland believes it is becoming more and more important to demonstrate sustainable and green credentials to the industry. It says the meetings industry is also very important to the sustainability of Scotland's tourism market as it supports the shoulder seasons either side of the busy summer tourist months. 

Neil Brownlee, head of business tourism at VisitScotland, said: "America is a hugely important market for business tourism in Scotland and Imex gives our partners an invaluable opportunity to meet event organisers face to face. Collectively over the course of the three days, they will fulfil hundreds of appointments, while VisitScotland’s Business Tourism team will be showcasing the many world-class venues and hotels we have in Scotland. This year, there will also be a strong focus on Scotland’s sustainable and green credentials."

The national tourism organisation’s Business Tourism team is hosting a stand at the event and is joined by representatives of some of the country’s biggest hotels and venues, as well as Glasgow City Marketing Bureau and Marketing Edinburgh.

Among the Scottish partners at IMEX are Gleneagles, scene of Europe’s recent Ryder Cup victory over the United States, the Old Course Hotel Golf Resort & Spa in St Andrews, Cameron House on Loch Lomond, Aberdeen Exhibition and Conference Centre, Edinburgh International Conference Centre and the Scottish Exhibition and Conference Centre in Glasgow.

Around 20,000 people are expected to attend the event, held over three days and taking place at the Sands Expo & Convention Centre. The show opened on 14 October.

Giving Scottish businesses the opportunity to hold important face-to-face meetings with influential event organisers from North America, last year’s IMEX America activity generated around £13 million worth of enquiries for Scotland.

VisitScotland also co-hosted an evening event with London & Partners, complete with Scottish music, giving partners a further chance to generate business. 

Visit C&IT's Scotland Destination Guide here

More from IMEX America 2014:

In Numbers: IMEX America announces biggest show yet

In Pictures: C&IT clients drinks at Imex America

In Pictures: IMEX America, Las Vegas



Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
How events can save the world

Crisis planning, sustainability, wellbeing and inclusion can cause difficulties for event organisers. So is it possible to host a truly ethical event?

Wellbeing makes 'good business sense'

Wellbeing makes 'good business sense'

Annie Metcalfe from Clear Partners says planners must adapt to the changing demands of incentive travel programmes.

Amex GBT appoints new general manager for meetings and events

Amex GBT appoints new general manager for meetings and events

Gerardo Tejado has held a number of commercial and client management roles at American Express GBT over the past 17 years.

Incentives are coming: 7 Game of Thrones-inspired destinations

Incentives are coming: 7 Game of Thrones-inspired destinations

From Croatia to Northern Ireland, the fictional land of Westeros has filming locations around the world ideal for meetings and events.

What does an HR expert look for in Best Places to Work accreditation?

What does an HR expert look for in Best Places to Work accreditation?

An independent HR consultant explains what judges are looking for in accreditation like C&IT's Best Places to Work.

Events budgets return to steady growth, Bellwether Report finds

Events budgets return to steady growth, Bellwether Report finds

UK companies increased their marketing spend in Q1 2019, in contrast to flatlining budgets at the end of last year.

'Unlocking the best parts of destinations' is key for event planners

'Unlocking the best parts of destinations' is key for event planners

Venues should use their expertise to help familiarise planners with a new destination, says panel at the C&IT Association Forum.

Case study: CoinGeekWeek conference

Case study: CoinGeekWeek conference

CoinGeek transformed The Mermaid London for its three-day conference on cryptocurrency and blockchain.

New senior account manager for Top Banana

New senior account manager for Top Banana

Natalie Benson joins from ACA Live and will work on finance, automotive and retail accounts.

Facial recognition will change the way we measure audience engagement

Facial recognition will change the way we measure audience engagement

This kind of technology could scientifically prove the value and impact of events, says Dan Broadberry from Brands at Work.

LATEST JOBS