VisitScotland showcases green credentials at IMEX America

VisitScotland has led a delegation of 15 Scottish partners at IMEX America in Las Vegas, taking place this week, with a focus on Scotland's sustainable and green credentials.

VisitScotland believes it is becoming more and more important to demonstrate sustainable and green credentials to the industry. It says the meetings industry is also very important to the sustainability of Scotland's tourism market as it supports the shoulder seasons either side of the busy summer tourist months. 

Neil Brownlee, head of business tourism at VisitScotland, said: "America is a hugely important market for business tourism in Scotland and Imex gives our partners an invaluable opportunity to meet event organisers face to face. Collectively over the course of the three days, they will fulfil hundreds of appointments, while VisitScotland’s Business Tourism team will be showcasing the many world-class venues and hotels we have in Scotland. This year, there will also be a strong focus on Scotland’s sustainable and green credentials."

The national tourism organisation’s Business Tourism team is hosting a stand at the event and is joined by representatives of some of the country’s biggest hotels and venues, as well as Glasgow City Marketing Bureau and Marketing Edinburgh.

Among the Scottish partners at IMEX are Gleneagles, scene of Europe’s recent Ryder Cup victory over the United States, the Old Course Hotel Golf Resort & Spa in St Andrews, Cameron House on Loch Lomond, Aberdeen Exhibition and Conference Centre, Edinburgh International Conference Centre and the Scottish Exhibition and Conference Centre in Glasgow.

Around 20,000 people are expected to attend the event, held over three days and taking place at the Sands Expo & Convention Centre. The show opened on 14 October.

Giving Scottish businesses the opportunity to hold important face-to-face meetings with influential event organisers from North America, last year’s IMEX America activity generated around £13 million worth of enquiries for Scotland.

VisitScotland also co-hosted an evening event with London & Partners, complete with Scottish music, giving partners a further chance to generate business. 

Visit C&IT's Scotland Destination Guide here

More from IMEX America 2014:

In Numbers: IMEX America announces biggest show yet

In Pictures: C&IT clients drinks at Imex America

In Pictures: IMEX America, Las Vegas



Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
BeSixth hires head of global strategic partnerships

BeSixth hires head of global strategic partnerships

The recently-launched event agency's new appointment will be based in the Los Angeles office.

What's happening at Italy at Hand, The Event, 2019 in Rome this year.

Case study: Australasian Animal Studies Association Conference

Case study: Australasian Animal Studies Association Conference

The conference in Christchurch, New Zealand focused on indigenous attitudes towards human-animal relations.

First look: The Eastside Rooms in Birmingham to open in 2020

First look: The Eastside Rooms in Birmingham to open in 2020

Opening spring next year, the new venue will house a 195-room hotel and large banqueting room.

An introvert's guide to networking in four easy steps

An introvert's guide to networking in four easy steps

From icebreaker questions to standing out in a crowd, one event planner offers tips for connecting in a roomful of strangers.

BCD Meetings & Events appoints new country director in China

BCD Meetings & Events appoints new country director in China

New Shanghai-based country director joins BCD M&E after recent roles with Uniplan and Pico.

How do you win a C&IT Award?

How do you win a C&IT Award?

Award winner-turned-judge explains what the panel was looking for in this year's entries and how accolades affect agency life.

4 things event tech fans should be excited about

4 things event tech fans should be excited about

The good folk of Clive show us some of the latest developments that have caught their attention.

TAG opens new office in Hong Kong

TAG opens new office in Hong Kong

The travel and event management company expands its reach in Asia and now has ten offices worldwide.

Gray Dawes Group acquires Amber Road Travel

Gray Dawes Group acquires Amber Road Travel

Travel management specialist boosts its presence in the north of England and will exceed £200m turnover.

LATEST JOBS