South African Tourism appoints UK country manager

South African native Tolene van der Merwe is South African Tourism's new UK country manager and has more than 15 years' experience in the travel industry, working on business-to-business and business-to-consumer initiatives.

She began her career in South Africa, at travel agency Exclusive Getaways, before becoming national sales manager at Gatsby International Hotels. She then moved to the UK in 2005 to become product manager at African Affair Travel. In 2007, van der Merwe launched her own company, London-based Boutique Travel Marketing, providing marketing and representation for African tourism products.  

Commenting on the position, SA Tourism’s chief executive Thulani Nzima said: "Tolene is the ideal candidate for this job because of her wide-ranging and expert industry experience, both within South Africa and the UK. Her strong trade background means she is well-suited to driving our arrivals figures from the UK and maintaining its strong position as the number one market for international visitors to South Africa."

Visit C&IT’s South Africa Destination Guide here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Global venues being transformed into field hospitals

Global venues being transformed into field hospitals

Which international convention centres are becoming temporary hospitals to manage spikes in coronavirus cases?

5 ways events will change after coronavirus

5 ways events will change after coronavirus

WRG’s Ben Atherton predicts how the industry might adjust when normality returns to live events.

Majority of event professionals fear job cuts

Majority of event professionals fear job cuts

Part four of C&IT’s global Impact of Coronavirus Report, we find out which regions are most concerned about job security.

LIVE UPDATES: Which international events are being cancelled

LIVE UPDATES: Which international events are being cancelled

All the latest postponements and cancellations as the world deals with the spread of coronavirus.

In pictures: Events industry joins nationwide NHS tribute

In pictures: Events industry joins nationwide NHS tribute

As the UK came together to thank frontline healthcare workers, venues did their bit to mark the occasion.

Fears freelancers will be forced into debt despite UK chancellor’s intervention

Fears freelancers will be forced into debt despite UK chancellor’s intervention

Relief for freelancers welcomed by HBAA chair amid concerns many will have to take out loans before a payout in June.

How many MICE businesses have a complete travel ban in place?

How many MICE businesses have a complete travel ban in place?

Nearly 2,000 MICE professionals reveal whether their company has banned business travel in part three of C&IT's Impact of Coronavirus Report.

Events industry applauds ExCeL's hospital transformation

Events industry applauds ExCeL's hospital transformation

The conference venue is expected to be ready for action as a huge coronavirus hospital by next week.

‘Kill the agenda, it gets in the way of creativity’

‘Kill the agenda, it gets in the way of creativity’

A detailed event schedule doesn’t leave much room for flexibility or self-expression, says INVNT’s Adam Harriden.

How coronavirus is changing event contracts and insurance forever

How coronavirus is changing event contracts and insurance forever

A need for more detailed contracts has been highlighted in C&IT’s Impact of Coronavirus Report, which surveyed 2,000 event professionals.