NH Hotels unveils flagship 'tech' property in Madrid

The NH Collection Eurobuilding hotel has opened in Madrid, featuring Europe's largest LED vault screen and 3D holographic projection technology.

NH Hotels unveils new flagship property in Madrid
NH Hotels unveils new flagship property in Madrid

The four-star 431-room NH Collection Eurobuilding conference hotel in Madrid features Europe’s largest LED vault screen, high density wi-fi and a 3D holographic telepresence system.

The holographic telepresence system will allow event planners to live stream speakers, based in multiple locations, in holographic form in real time at their events.

NH Hotel Group is piloting the holographic system at the NH Collection Eurobuilding with developers Musion.

The technology has also been installed at NH properties in Berlin, Milan and Rotterdam. 

A further 20 NH properties are expected to integrate the technology within the next 12 months.

The hotel’s lobby also houses the largest LED vault screen in Europe and the second biggest domed screen in the world, which can project digital artwork and bespoke images for events.

NH Hotels has also developed an initiative called ‘Living Lab’, which will test the latest technology in the hotel industry in four of its guestrooms. Technology currently being tested includes a bedside table that wirelessly charges mobile devices and a video link that connects guests to the hotel's reception.

The new Madrid hotel includes 7,800sqm of event space across 32 meeting rooms, with the 1,074sqm Salon Grand Madrid being the largest space, hosting up to 1,000 people for large-scale meetings and evening receptions.

The hotel also holds four restaurants including the three Michelin-starred DiverXO and a sushi bar.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Expert offers advice on unusual dietary requirements

Expert offers advice on unusual dietary requirements

Food and allergen specialist explains why you should take every allergy request seriously.

New 3,000 capacity venue Magazine London launches with big name events

New 3,000 capacity venue Magazine London launches with big name events

North Greenwich venue opens its doors with high-profile industry events announced for Autumn 2019.

Events industry can combat climate change in two key ways, says UN officer

Events industry can combat climate change in two key ways, says UN officer

As people take part in global climate strikes ahead of Monday's UN Climate Change Summit, how can the events industry play its part?

New global executive creative director for 2Heads

New global executive creative director for 2Heads

Latest appointment for the agency will oversee the expansion of creative and design teams.

How voice recognition is changing the industry

How voice recognition is changing the industry

Voice technology is about more than playlists and weather reports - wayfinding is helping to show just how useful the tech is.

'Overtourism does not really exist, it is a media creation'

'Overtourism does not really exist, it is a media creation'

Professor Dimitrios Buhalis explains why there's no such thing as overtourism, just bad management of destinations.

Bruges to open new convention centre in 2021

Bruges to open new convention centre in 2021

Famous Portuguese architect has made natural daylight a top selling point of the new city-centre venue.

BeSixth hires head of global strategic partnerships

BeSixth hires head of global strategic partnerships

The recently-launched event agency's new appointment will be based in the Los Angeles office.

What's happening at Italy at Hand, The Event, 2019 in Rome this year.

Case study: Australasian Animal Studies Association Conference

Case study: Australasian Animal Studies Association Conference

The conference in Christchurch, New Zealand focused on indigenous attitudes towards human-animal relations.

LATEST JOBS