NH Hotels unveils flagship 'tech' property in Madrid

The NH Collection Eurobuilding hotel has opened in Madrid, featuring Europe's largest LED vault screen and 3D holographic projection technology.

NH Hotels unveils new flagship property in Madrid
NH Hotels unveils new flagship property in Madrid

The four-star 431-room NH Collection Eurobuilding conference hotel in Madrid features Europe’s largest LED vault screen, high density wi-fi and a 3D holographic telepresence system.

The holographic telepresence system will allow event planners to live stream speakers, based in multiple locations, in holographic form in real time at their events.

NH Hotel Group is piloting the holographic system at the NH Collection Eurobuilding with developers Musion.

The technology has also been installed at NH properties in Berlin, Milan and Rotterdam. 

A further 20 NH properties are expected to integrate the technology within the next 12 months.

The hotel’s lobby also houses the largest LED vault screen in Europe and the second biggest domed screen in the world, which can project digital artwork and bespoke images for events.

NH Hotels has also developed an initiative called ‘Living Lab’, which will test the latest technology in the hotel industry in four of its guestrooms. Technology currently being tested includes a bedside table that wirelessly charges mobile devices and a video link that connects guests to the hotel's reception.

The new Madrid hotel includes 7,800sqm of event space across 32 meeting rooms, with the 1,074sqm Salon Grand Madrid being the largest space, hosting up to 1,000 people for large-scale meetings and evening receptions.

The hotel also holds four restaurants including the three Michelin-starred DiverXO and a sushi bar.

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