Associations failing to understand PCOs and venues

Associations need to better understand the challenges faced by PCOs, venues and suppliers, according to ABPCO members.

Jennifer Jenkins, ABPCO chairman
Jennifer Jenkins, ABPCO chairman

Inadequate information, reticence to share project details and fundamental differences between commercial needs are preventing the successful organisation of association events in the UK, according to members of The Association of British Professional Conference Organisers (ABPCO).

Members identified that there is a need for associations to understand and allow for the financial realities faced by PCOs, venues and accommodation suppliers including cashflow, fixed versus variable costs, availability, peak dates and the impact of attrition and cancellations.

The importance of sharing information such as historic event data, opportunities for shared revenue, past failures and marketing opportunities was also highlighted by members.

Jennifer Jenkins, ABPCO’s chairman, said: "A full white paper will be published shortly looking at the importance of relationships across the whole conference management chain. 

"However, it should be noted that the final comment of the day remains the most important - we cannot think in terms of clients and suppliers but must instead focus on working relationships and partnership."

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