Specsavers, which currently holds four internal conferences a year at the ICC Birmingham as part of a three-year contract with the venue, running form 2014 to 2016, will host the PAC conference this Sunday for more than 2,000 internal staff.
This will be followed by the one-day National Seminar conference for more than 1,000 delegates, which will combine an 'in-the-round' conference and a gala dinner celebrating the brand's 30th anniversary.
The PAC will include a presentation from Dr Nicole Carnt on behalf of the British Contact Lens Association (BCLA) Faculty of Speakers, as well as 17 workshops that will take place throughout the day.
Andy Gates, senior event manager, ICC Birmingham, said: "Specsavers is one of our longest standing clients, with a relationship that goes back more than 20 years.
"We are pleased to play a part in assisting the development of Specsavers' events and this is a testament to our commitment to the client."
In the last three years, attendance rates for the PAC have increased from approximately 700 to more than 2,000.