The redesign follows 15 months of face-to-face interviews and online feedback from the brand’s audience.
Event’s editor-in-chief Yasmin Arrigo commented: "Our audience has been generous with both their time and insight towards helping us create the new-look Event. This is far from a cosmetic redesign – we aim to be the home of brand experiences, making champions of the brands and heroes of the agencies operating in this channel.
"When we launched 17 years ago as Marketing Event, our core medium was print and our focus was on the emerging channel of experiential. In 2014, our digital platform is the heartbeat of the brand, with a core focus on the work and a video wall enabling our audience to showcase their finest campaigns."
The relaunched website, www.eventmagazine.co.uk, features dedicated channels for brands and agencies, as well as an Inspire Me feed which will host news on the latest industry trends as well as supplier, venue and technology updates. The Knowledge section will include a mix of industry-led research focusing on current and future trends, alongside special reports and in-depth features on specific sectors.
Alongside this new content, two bulletins will launch in autumn 2014 to include two weeklies: BrandWatch, covering the latest brand events and updates and Event Inspiration, a weekly hit of inspiration covering the latest venue openings, technology, caterers and suppliers. Trendwatch, a monthly update on the latest trends across the industry, debuts in November.
Event has strengthened its live events portfolio with the addition of the Event Sessions, bringing together small high-level audiences to discuss the hottest topics influencing the industry. The first Event Session takes place next Thursday, 9 October, at Kensington Roof Gardens, London, focusing on engaging Generation Z at events.
The first run of the redesigned magazine, led by Haymarket’s creative director Paul Harpin, will be distributed at tonight’s Event Awards. Each edition of the new-look magazine will feature a special report on an emerging trend in the industry, with the first issue looking at the cult of secret events.
Follow the hashtag #SecretEvent for more information on the launch and the new-look issue.