The new venture will be a collection of agencies that will collaborate to offer a range of services to corporate clients, with Absolute Corporate Events remaining at the heart of the group.
Wolf & White, which ex-Zibrant LIVE business development director Lex Butler launched yesterday, is the first agency to sit within the ACE Group, with more businesses expected to join.
Chris Parnham told C&IT: "I am so excited that Lex and Marc are joining the Absolute family of companies.
"Back at Zibrant, Lex and I produced its biggest and most creative events and I'm very excited to be able to restart the magic, this time with Wolf & White, as part of the ACE Group.
"It is my ambition to attract more complimentary services, products and brands into the group, to demonstrate that it is possible to offer a wide and complete service, while remaining dynamic and nimble enough to ensure every client receives a truly bespoke and exciting experience.
"I am planning to invite more companies to join my group – established brands as well as exciting new ventures.
"New group members will not compete, they all offer something different, and under my leadership they will all champion professional respect and focused service, honest value and stunning creativity."
Parnham, who took over Absolute Corporate Events as managing director in April 2013, is also the chairman of HBAA, with his tenure coming to an end in January 2015.