Chris Clarke to leave Adding Value

Chris Clarke will leave his role as director of strategy at Adding Value after 12 months in December to focus on his business Purple Dog Solutions.

Chris Clarke to focus on his own business, Purple Dog Solutions
Chris Clarke to focus on his own business, Purple Dog Solutions

Clarke joined Adding Value in the part-time role in January after 11 years at P&MM.

"As my very enjoyable 12 months contract as director of strategy at Adding Value is due to come to an end in December, I am now excitedly looking to the future," said Clarke, adding that he believes there are still some fundamental gaps in agency offerings, which Purple Dog Solutions will look to fill.

"I have created what I hope to be a new agency approach: client-centric, confidential and dynamic in terms of the ability to scale up (or down) experienced event specific teams of all disciplines, as apposed to charging clients for an infrastructure that they may not require.

"My approach will be to assume that my corporate clients understand their business better than the agency does, with them safe in the knowledge that I will assemble and lead exceptional teams of professionals in order to manage and deliver their campaign."

Adding Value CEO Randle Stonier said: "Chris' contract with us has enabled us to gain a valuable perspective and series of insights as we look to further the development of Adding Value.

"His knowledge and experience in meetings and incentive travel - together with his big black book and considerable number of accumulated air miles will set him in good stead as he ventures out on his own. We wish him every success."

Purple Dog Solutions will be open for business for events operating after December, when Clarke’s contract with Adding Value comes to an end.

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