C&IT Awards winners: Destination Marketing Team of the Year

Visit Belfast won Destination Marketing Team of the Year at the C&IT Awards 2014.

C&IT Awards 2014: Destination Marketing Team of the Year went to Visit Belfast
C&IT Awards 2014: Destination Marketing Team of the Year went to Visit Belfast

Visit Belfast

More than £1bn has been invested in Belfast over the past decade, transforming the city beyond recognition. It is now one of the fastest-growing MICE destinations in the UK, an achievement that wouldn't have been possible without the tireless work of Visit Belfast. Back in 2011 it embarked on an ambitious three-year plan to double the value of business tourism to the city.

The team recorded its highest ever year for business tourism sales in 2013/14, winning 82 new conferences worth £37.7m in economic impact, and securing 86,240 new conference bed nights.

The team's tireless enthusiasm has delivered significant returns for Belfast and its industry partners, with an additional £200,000 generated in partner income through cooperative sales and marketing activity. Other developments include the launch of a business ambassador programme to tackle the corporate MICE market, and a new marketing campaign to challenge perceptions of Belfast as a business tourism destination.

Commended
The Hague Convention Bureau & Rotterdam partners

Finalist
London & Partners

In Pictures: C&IT Awards

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
How events can save the world

Crisis planning, sustainability, wellbeing and inclusion can cause difficulties for event organisers. So is it possible to host a truly ethical event?

Wellbeing makes 'good business sense'

Wellbeing makes 'good business sense'

Annie Metcalfe from Clear Partners says planners must adapt to the changing demands of incentive travel programmes.

Amex GBT appoints new general manager for meetings and events

Amex GBT appoints new general manager for meetings and events

Gerardo Tejado has held a number of commercial and client management roles at American Express GBT over the past 17 years.

Incentives are coming: 7 Game of Thrones-inspired destinations

Incentives are coming: 7 Game of Thrones-inspired destinations

From Croatia to Northern Ireland, the fictional land of Westeros has filming locations around the world ideal for meetings and events.

What does an HR expert look for in Best Places to Work accreditation?

What does an HR expert look for in Best Places to Work accreditation?

An independent HR consultant explains what judges are looking for in accreditation like C&IT's Best Places to Work.

Events budgets return to steady growth, Bellwether Report finds

Events budgets return to steady growth, Bellwether Report finds

UK companies increased their marketing spend in Q1 2019, in contrast to flatlining budgets at the end of last year.

'Unlocking the best parts of destinations' is key for event planners

'Unlocking the best parts of destinations' is key for event planners

Venues should use their expertise to help familiarise planners with a new destination, says panel at the C&IT Association Forum.

Case study: CoinGeekWeek conference

Case study: CoinGeekWeek conference

CoinGeek transformed The Mermaid London for its three-day conference on cryptocurrency and blockchain.

New senior account manager for Top Banana

New senior account manager for Top Banana

Natalie Benson joins from ACA Live and will work on finance, automotive and retail accounts.

Facial recognition will change the way we measure audience engagement

Facial recognition will change the way we measure audience engagement

This kind of technology could scientifically prove the value and impact of events, says Dan Broadberry from Brands at Work.

LATEST JOBS