C&IT Awards winners: Destination Marketing Team of the Year

Visit Belfast won Destination Marketing Team of the Year at the C&IT Awards 2014.

C&IT Awards 2014: Destination Marketing Team of the Year went to Visit Belfast
C&IT Awards 2014: Destination Marketing Team of the Year went to Visit Belfast

Visit Belfast

More than £1bn has been invested in Belfast over the past decade, transforming the city beyond recognition. It is now one of the fastest-growing MICE destinations in the UK, an achievement that wouldn't have been possible without the tireless work of Visit Belfast. Back in 2011 it embarked on an ambitious three-year plan to double the value of business tourism to the city.

The team recorded its highest ever year for business tourism sales in 2013/14, winning 82 new conferences worth £37.7m in economic impact, and securing 86,240 new conference bed nights.

The team's tireless enthusiasm has delivered significant returns for Belfast and its industry partners, with an additional £200,000 generated in partner income through cooperative sales and marketing activity. Other developments include the launch of a business ambassador programme to tackle the corporate MICE market, and a new marketing campaign to challenge perceptions of Belfast as a business tourism destination.

Commended
The Hague Convention Bureau & Rotterdam partners

Finalist
London & Partners

In Pictures: C&IT Awards

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