C&IT Awards winners: Automotive Event of the Year

Agency drp took home the Automotive Event of the Year trophy at the C&IT Awards for the JCB Global Dealer Event in Staffordshire.

C&IT Awards winners: Automotive Event of the Year
C&IT Awards winners: Automotive Event of the Year

JCB Global Dealer Event

Agency: drp

Venue: JCB headquarters, Rocester, Staffordshire

Agency drp was given the task of bringing together 3,000 JCB dealers, who spoke 14 different languages, from 100 countries to the brand's headquarters in Rocester, Staffordshire for an inspiring event that would be delivered 13 times over a five-week period.

Delegates were told the 'Story of JCB' through presentations interspersed with video content that brought key business messages to life. An exhibition-style breakout session demonstrated how JCB products compared to those of its competitors.

For the finale, drp erected multiple grandstands outdoors to create a quarry-like feel for a carefully choreographed performance involving actors, JCB machines and pyrotechnics, evoking the theme of innovation.

A 'Pulse Check' questionnaire was launched by drp to measure dealers' responses preand post-event against JCB's key event objectives. The results showed a significant improvement in delegates' understanding of JCB as an innovative company that provides support for dealers to achieve success.

Commended
Volvo Global Dealer PrincipAL Conference 2013
Agency: Line Up
Venue: Gothenburg Opera House, Sweden

Finalists
Mini Arizona by The Black Tomato Agency
Hyundai Dealer Training & i10 Launch by Grass Roots Group

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Expert offers advice on unusual dietary requirements

Expert offers advice on unusual dietary requirements

Food and allergen specialist explains why you should take every allergy request seriously.

New 3,000 capacity venue Magazine London launches with big name events

New 3,000 capacity venue Magazine London launches with big name events

North Greenwich venue opens its doors with high-profile industry events announced for Autumn 2019.

Events industry can combat climate change in two key ways, says UN officer

Events industry can combat climate change in two key ways, says UN officer

As people take part in global climate strikes ahead of Monday's UN Climate Change Summit, how can the events industry play its part?

New global executive creative director for 2Heads

New global executive creative director for 2Heads

Latest appointment for the agency will oversee the expansion of creative and design teams.

How voice recognition is changing the industry

How voice recognition is changing the industry

Voice technology is about more than playlists and weather reports - wayfinding is helping to show just how useful the tech is.

'Overtourism does not really exist, it is a media creation'

'Overtourism does not really exist, it is a media creation'

Professor Dimitrios Buhalis explains why there's no such thing as overtourism, just bad management of destinations.

Bruges to open new convention centre in 2021

Bruges to open new convention centre in 2021

Famous Portuguese architect has made natural daylight a top selling point of the new city-centre venue.

BeSixth hires head of global strategic partnerships

BeSixth hires head of global strategic partnerships

The recently-launched event agency's new appointment will be based in the Los Angeles office.

What's happening at Italy at Hand, The Event, 2019 in Rome this year.

Case study: Australasian Animal Studies Association Conference

Case study: Australasian Animal Studies Association Conference

The conference in Christchurch, New Zealand focused on indigenous attitudes towards human-animal relations.

LATEST JOBS