C&IT Awards winners: IT & Telecoms Event of the Year

Brandfuel won IT & Telecoms Event of the Year at the C&IT Awards 2014 for Google's Zeitgeist event.

C&IT Awards 2014: IT & Telecoms Event of the Year went to Brandfuel for Google Zeitgeist 2013
C&IT Awards 2014: IT & Telecoms Event of the Year went to Brandfuel for Google Zeitgeist 2013

Google Zeitgeist 2013

Agency

BrandFuel

Venue

The Grove, Hertfordshire

One of Google's most prominent annual events, Zeitgeist brings together 500 global thought leaders and visionaries in a tent in the grounds of The Grove, Hertfordshire, for a two-day conference. Each year the event strives to exceed previous years both in terms of content and theming.

For 2013 organisers BrandFuel recreated a wild forest meadow for the gala dinner, complete with coordinating projection mapping and background birdsong. Eight 16ft trenches were dug in the hotel's croquet lawn to ground the truss legs for the projectors, then four life-size, fibreglass oak trees were built to disguise them. Entertainment was provided by American electric violinist Lindsey Sterling and chart-topping singer Jessie J.

Following the dinner, the production team had to work overnight to transform the space into a conference set for the Big Tent media, which was being held immediately after. The event also won this year's Business & Finance Event of the Year award.

Commended

Samsung summit 2013
Agency TBA
Venue B1 Shaftesbury Avenue, London

telefonica 02 Campus Party
Agency Sledge
Venue The O2 Arena, London

Finalists

Cisco Live! 2014 by George P Johnson
Ericsson at MWC 2014 by Jack Morton Worldwide
Tata Consultancy Services Summit 2013 by TRO

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