AstraZeneca Together We Are Conference 2013
Ashfield Meetings & Events
More than 600 delegates attended AstraZeneca's 2013 sales conference from 23-26 September at London's Wembley Stadium. Having faced a difficult previous financial year, the aim was to pull everyone together under one clear vision, ready to move forward and face the future.
Ashfield delivered against the Together We Are theme, which was used throughout the event, from the signage to the theme tune, reinforcing the togetherness message.
A dedicated website and app were used to facilitate registration and allow delegates to engage with speakers and each other. Days one and two saw regional and brand breakout sessions set up in different spaces within the stadium. Day three's agenda included a Dragons' Den-style awards entry session, with a mad scientist-themed gala dinner and awards presentations.
An impressive 87% of delegates said the brand sessions were very good or excellent at helping them to be clear of their future priorities.
Roche - Working Smarter by agency Bluehat Group