Sainsbury's Our Conference 2013
Agency drp worked with the internal comms team at Sainsbury's to deliver a 5,000-strong staff event at the NEC in Birmingham. The event incorporated both formal presentations and fun experiential elements so that staff could learn, share and experience key messages and new products. A Dickensian-themed Christmas Carousel experience gave staff the opportunity to familiarise themselves with the key lines that would be promoted in store over Christmas. Similarly, a 'Cirque du Sainsbury's' show with circus performers and a bespoke projection mapping brought to life Sainsbury's clothing range. The conference closed with the supermarket's We've Got Talent competition final.
The Ambassador Road Show at the NEC, Birmingham by agency All about the Idea