C&IT Awards winners: Grocery, Drinks & Household Event of the Year

Agency drp won Grocery, Drinks & Household Event of the Year at the C&IT Awards for Sainsbury's Our Conference 2013 at the NEC, Birmingham.

Sainsburys Our Conference 2013, NEC, Birmingham
Sainsburys Our Conference 2013, NEC, Birmingham

Sainsbury's Our Conference 2013

Agency
drp

Venue
NEC, Birmingham

Agency drp worked with the internal comms team at Sainsbury's to deliver a 5,000-strong staff event at the NEC in Birmingham. The event incorporated both formal presentations and fun experiential elements so that staff could learn, share and experience key messages and new products. A Dickensian-themed Christmas Carousel experience gave staff the opportunity to familiarise themselves with the key lines that would be promoted in store over Christmas. Similarly, a 'Cirque du Sainsbury's' show with circus performers and a bespoke projection mapping brought to life Sainsbury's clothing range. The conference closed with the supermarket's We've Got Talent competition final.

Commended
The Ambassador Road Show at the NEC, Birmingham by agency All about the Idea

More:

On C&IT TV: Backstage interviews and highlights from the C&IT Awards

In Pictures: C&IT Awards - Part 3 (The Celebrations)

C&IT Awards winners: Automotive Event of the Year

C&IT Awards winners: Business & Finance Event of the Year

C&IT Awards winners: Pharma, Health & Beauty Event of the Year

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