Izania Downie launches The Alchemy Partnership

Izania Downie has launched The Alchemy Partnership, which will provide digital marketing training and communications consultancy services for the events industry.

Izania Downie launches The Alchemy Partnership
Izania Downie launches The Alchemy Partnership

In partnership with the Digital Marketing Institute, Downie will bring together digital specialists to educate event professionals in how best to utilise digital marketing tools available to the industry.

The Alchemy Partnership has also partnered with EVCOM, where Downie was one of the founding organisers of the Summer EVCOM event, which takes place today (17 September), to offer its services to the association’s members.

Downie said: "Digital marketing is becoming increasingly important in the events industry.

"The ability for event professionals to understand how to utilise digital techniques to support events has become a necessity but not nearly enough event marketers are properly trained in the discipline of digital marketing.

"I saw a gap in the market to bring this critical training to the events industry so by partnering with the Digital Marketing Institute (DMI) I can help bridge that gap."

As a result of the collaboration between The Alchemy Partnership and the DMI, the Institute will offer its Professional Diploma accreditation to the events industry for the first time.

CEO of EVCOM, Marco Forgione, added: "Over the coming months we will be working with The Alchemy Partnership to provide EVCOM members with training, advice and guidance on digital marketing."

Downie will officially launch The Alchemy Partnership at Summer EVCOM today (17 September) at London Olympia.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Oman to welcome IGRC in 2020

Oman to welcome IGRC in 2020

Sultanate to host the International Gas Union's 16th International Gas Research Conference at the Oman Convention & Exhibition Centre.

Events company faces legal action from makers of video game Fortnite

Events company faces legal action from makers of video game Fortnite

Epic Games issues claim against Exciting Events after widely criticised event in Norwich.

Diary of a delegate: Beautiful Bergen

Diary of a delegate: Beautiful Bergen

A three-day account of the C&IT A-List FAM trip, in partnership with Visit Norway.

Case study: Space to Breathe wellness event

Case study: Space to Breathe wellness event

Center Parcs hosted a wellness event for clients including MIA, Experian and the University of Nottingham.

The future of event feedback

The future of event feedback

A look at how new technology is changing the nature of feedback for event planners.

SevenEvents hires new project manager

SevenEvents hires new project manager

Jade Davies joins from Touch Associates and her new role will include developing client relationships.

Cievents VP talks US market trends, challenges and opportunities

Cievents VP talks US market trends, challenges and opportunities

Alison Howlett, vice president of live events, talks about creating business opportunities, US trends and popular destinations.

Case study: PPA Festival at Tobacco Dock

Case study: PPA Festival at Tobacco Dock

The Professional Publishers Association held an education festival in May 2018 with guest speakers including politicians and actors.

New director and event coordinator for Pure

New director and event coordinator for Pure

Agency promotes client services director and hires event coordinator to strengthen the team.

Loganair to take over cancelled Flybmi routes

Loganair to take over cancelled Flybmi routes

Glasgow-based company Loganair has stepped in start flying five of Flybmi's routes from next month.

LATEST JOBS