Exclusive: Maximillion buys Roselle Events

Following the liquidation of Roselle Events in June, Maximillion has acquired the agency for an undisclosed sum.

Maximillion buys Roselle Events
Maximillion buys Roselle Events

Edinburgh-based events agency Maximillion has purchased the IP of Roselle Events for an undisclosed sum after it made a bid to buy the agency in early August.

As part of the deal, Maximillion has acquired Roselle Events' brand, website and client database.

Roselle Events ceased trading in June when it went into liquidation. It is not known how many staff were affected. The agency was set up in 2001 and delivered corporate events for brands including Tesco, Shell and BP. In August 2013, the agency had reported turnover of £1.6m. 

Roselle Events will now operate as a sub-brand under Maximillion.

Maximillion managing director John Strachan told C&IT: "We came to the deal at a late stage. I'm delighted our bid was successful. Roselle Events had a reputation for delivering high quality and creative corporate events. 

"Maximillion's roots are in team-building events, although we deliver all types of corporate events, so this move will help to re-position our brand.

"Short-term, we will use Roselle Events' client list to generate new business and grow the business."

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Brisbane lands Flight Centre's Global Gathering

Brisbane lands Flight Centre's Global Gathering

Brisbane has been selected to host one of the world's largest travel industry conferences, bringing a (AUD) $7 million economic boost.

Expert reveals UK's top 7 steam railway journeys

Expert reveals UK's top 7 steam railway journeys

Vintage trains in Scotland, England and Wales all make the list, offering groups a quirky and luxurious way to travel.

10 destinations to reach without flying

10 destinations to reach without flying

A list of places that can be reached using greener alternatives to air travel.

Business traveller habits revealed in new research

Business traveller habits revealed in new research

Smartphones are having a significant impact on business travel, according to a CWT poll.

The rise of the 'super incentive'

The rise of the 'super incentive'

In a crowded market, a new level of incentive trip can make you stand out from the crowd, says TAG's Sam Robson.

'Stress and burnout' are challenges we need to tackle

'Stress and burnout' are challenges we need to tackle

Event Concept's Jo Higgs explains why looking after your people is so important and how training mental health first-aiders could help.

Case study: Leon Winter Award Celebration

Case study: Leon Winter Award Celebration

The event at Hawker House in London tied in perfectly with the fast-food chain's innovative approach.

Events budgets rose in second-quarter, says Bellwether Report

Events budgets rose in second-quarter, says Bellwether Report

While wider marketing budgets flatlined in the second quarter of 2019, events bucked the trend.

Seven Events welcomes two new faces

Seven Events welcomes two new faces

Agency brings in client development manager and event executive to London and Birmingham offices.

How sustainable do UK delegates want to be?

How sustainable do UK delegates want to be?

Survey reveals how concerned Brits really are about their environmental impact when travelling overseas.

LATEST JOBS