Post Office to increase event activity as part of rebrand

Events will play a key role for the Post Office as it embarks on a 'modern, accessible' overhaul of its brand.

Post Office to increase events as part of rebrand
Post Office to increase events as part of rebrand

Iconic British institution the Post Office is overhauling its brand in 2014 to position itself as a modern, customer-centric company.

As part of the plans, the brand's chief marketing officer, Pete Markey, has said that its events are set to increase in number as it ramps up its communications both internally and externally.

Talking to C&IT, Simon Philips, senior communciations manager of the Post Office, said: "We are on a journey, with the Government, to transform the Post Office and to turn a profit by 2020. The aim is to change people’s perception of the brand as an old-fashioned, outdated organisation into something that is very modern and customer-centric. It is about being accessible and offering best value."

In July, the Post Office worked with agency Live Union to deliver 'Team Talk Live', an event for 600 UK staff. Live Union was appointed to the company's events roster at the end of 2013, alongside Five Hats International, Unspun and WrightObara.

Click here for C&IT's Brand Experience feature on the Post Office or read it in print in the September issue, out now.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
No one should be expected to work for free and the same goes for speakers

No one should be expected to work for free and the same goes for speakers

It's unethical to expect speaking gigs to be unpaid, says Nick Gold, MD of Speakers Corner.

'I don't think I would have had the same opportunity and support in a bigger company'

'I don't think I would have had the same opportunity and support in a bigger company'

A-List 2019: Olivia Chilton, senior account executive at Clear Partners.

In pictures: Meet Dublin in London cruise

In pictures: Meet Dublin in London cruise

The Dublin Convention Bureau hosted its 10th anniversary 'Meet Dublin in London' on the Thames.

Kimpton Blythswood Square Hotel opens in Glasgow

Kimpton Blythswood Square Hotel opens in Glasgow

Luxury hotel has 113 rooms, a Bo & Birdy restaurant and bar and private roof garden with views of the city.

'I'm fortunate to work on events that you sometimes have to pinch yourself at'

'I'm fortunate to work on events that you sometimes have to pinch yourself at'

A-List 2019: Michael Charles, creative director, Julia Charles Event Management.

Why an acquisition is a bit like a first date

Why an acquisition is a bit like a first date

Co-founder of FIRST, Mark Riches, spoke at the C&IT Breakfast Briefing about why not all M&A activity is a success.

C&IT Wellness Report hub is now live

C&IT Wellness Report hub is now live

Subscribers can read the entire report online now, which has been created in partnership with Stress Matters.

Dublin: A serious place to do business and a great place to relax

Accessibility, good value for money, excellent service, top-notch hotels and venues, history and culture and quality food are all key factors for event planners when deciding on where to host their event. And Dublin is a destination that ticks not just one or two, but all of those boxes and more.

Who are the fastest growing event agencies?

Who are the fastest growing event agencies?

Based on our annual Top 50 of UK agencies, we've crunched the numbers to see whose event-based turnover is growing rapidly.

'Young people bring new energy and thinking, and are in touch with what's going on'

'Young people bring new energy and thinking, and are in touch with what's going on'

A-List 2019: Steve Catling is the director of Hippo Events.

LATEST JOBS