Shangri-La to rebrand Traders Hotels to Jen

Hong Kong-based hotel operator Shangri-La is rebranding its Traders Hotels as Hotel Jen, with the aim of appealing to a new generation of 'young at heart' guests.

In Hong Kong, where the first Jen Hotel was opened, the rebranding exercise will begin for its existing Traders Hotel in October.

"The new brand is refreshing, colourful and extremely young at heart, but we also recognize that many of our existing loyal customers have become young at heart," said Lothar Nessman, COO of Hotel Jen.

The remaining properties that will be rebranded are in Brisbane, Penang, Johor Baru, Manila, Maldives, Beijing and Shenyang. 

Visit C&IT's Hong Kong Destination Guide here

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