W Hotel brand comes to Brisbane

The W Hotel Brisbane is scheduled to open in early 2018 and will be part of a mixed-use development to include retail and office space.

Located on 300 George Street by the Brisbane River, Starwood Hotel & Resorts' latest signing marks the re-entry of the W brand to Australia. W Brisbane will offer 305 guestrooms and will feature more than 960sqm of modern meeting and event space, as well as a 24-hour business centre, spa, state-of-the-art workout facility, indoor heated swimming pool, and W Hotels The Store.

In addition, the hotel will house three restaurants and bars, including an all-day dining restaurant, Pool Bar and the W Lounge. The mixed-use development is a joint venture between Shayher Group and Pau Jar Group of Taiwan

Andrew Taylor, director of acquisitions and development at Starwood Hotels & Resorts, Pacific Region, said: "We have been looking for the right location and partner to bring W Hotels back to Australia for some time, and as an emerging and vibrant international city, Brisbane presents the perfect opportunity for the W brand’s re-entry in the market. It has evolved into a sophisticated city off the back of growth in both the commercial and residential sectors, and continues to emerge as a mature, stylish and progressive destination for the new generation of global travellers who seek out contemporary luxury."

Visit C&IT's Australia Destination Guide here

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