GIBTM rebrands to IBTM Arabia

Reed Exhibitions has launched IBTM Arabia as part of plans to overhaul the annual GIBTM trade show in Abu Dhabi.

Lois Wilcox, exhibition manager, IBTM Arabia
Lois Wilcox, exhibition manager, IBTM Arabia

As part of the plans, IBTM Arabia will move to a new venue – The St Regis Hotel Saadiyat Island Resort in Abu Dhabi, UAE. GIBTM previously took place at the Abu Dhabi National Exhibition Centre.

The key features of IBTM Arabia 2015, which will take place from 10-12 February, includes a new exclusive, closed-door event format based on mutually matched business appointments. The format aims to provide more touch points for exhibitors and buyers. There will also be an all-inclusive pricing structure and a one-to-one ratio of hosted buyers and exhibitors.

The name change also provides synergy with the exhibition company's other shows within the IBTM Global Events portfolio. In June, Reed announced that AIBTM was to be renamed as IBTM America, which followed the first IBTM Africa event in Cape Town in April.

Lois Wilcox, exhibition manager of IBTM Arabia, explained that the new exhibition will have meeting pods, customised to the exhibitor's branding, to offer mroe privacy to meetings. She said: "Everything is included. The concept is now similar to IBTM America, IBTM India and IBTM Africa, although the latter two are table top events, the content and concept is virtually the same.

"One of the integral changes is that we have now effectively levelled the playing field. All exhibitors now have an equivalent amount of floor space and their meeting pod is exactly the same price, size and design, with the exception of their respective corporate branding.

"We will also have networking functions and a Knowledge Forum for all attendees, creating a community, providing as many business opportunities as possible and maximising return on investment."

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