ICCA UK & Ireland Chapter launches 'big data' tool

The ICCA UK & Ireland Chapter is to launch a new 'big data' tool to help its members research association events.

ICCA UK and Ireland Chapter’s Chair, Kerrin MacPhie
ICCA UK and Ireland Chapter’s Chair, Kerrin MacPhie

The International Congress and Conventions Association's (ICCA) 'big data' tool uses the databases of Google Scholar and Microsoft Academic Search to help its members to identify local representatives in specific cities and regions that could help them bid for an international association event.

The tool will be launched at a workshop for ICCA UK and Ireland Chapter members at The Queen Elizabeth II Conference Centre in London on Thursday 18 September.

ICCA UK and Ireland Chapter’s chair, Kerrin MacPhie, says: "ICCA’s extensive database is renowned in the industry as a great tool for association meetings and this exciting initiative represents a revolutionary new way of applying Big Data search techniques in the international association meetings market."


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