The HBAA, a trade association for the hotel booking agency, apartment and venue community, has already attracted more than 300 delegate registrations for its annual event, which is taking place at The Hilton Birmingham Metropole from 4-5 September 2014.
The event's theme, 'Fast Forward Thinking', has been curated under the guidance of HBAA chairman Chris Parnham.
The forum aims to address the changing face of business and market dynamics in a world increasingly driven by technology, and delegates will be given the opportunity to learn from keynote speakers, address and debate market trends and widen their knowledge through tailored sessions.
Keynote speakers include the former chief executive of Dyson, Martin McCourt, and Richard Watson, publisher of the ‘What’s Next’ report on global trends.
Highlights of the event include an interview with industry stalwart and chairman of the Hotel Marketing Group, Dev Anand.
'The Generation Game' session will discuss generational trends and draw on the experiences of respected industry figures. The session will also explore the motivators and decision-making process that the different ages apply to business today.
Chris Parnham, HBAA chairman, said: "We’ve seen an un-precedented level of interest for this year’s forum, which has resulted in our strongest line-up of speakers and educational content.
"This is my second forum as chairman and we’ve incorporated fresh, inspiring and thought-provoking programmes to ensure there is something for everyone. This is one not to be missed and a great opportunity to network with the movers and shakers of our industry."