Baker has joined London-based experiential marketing agency FreemanXP, headed up by Kim Myhre, who was managing director of George P Johnson for nine years until September 2012.
Commenting on her move, Baker told C&IT: "I enjoyed three fantastic years at CWT Meetings & Events and I'm hugely proud of my achievements there. In setting up the commercial and live events teams in the UK, I have delivered on the original growth plan and I leave behind a talented team and a business in great shape.
She continued: "I am thrilled to be joining FreemanXP as we launch our agency internationally. Establishing the FreemanXP brand in new markets is an exciting new challenge and brand experience is something I am hugely passionate about. We have already secured our first wins from the London office and I look forward to building on that early success."
Ian Cummings, managing director of CWT Meetings & Events UK & Ireland, added: "Jane Baker has moved on from the company to an exciting new opportunity in her career. CWT Meetings & Events is actively recruiting for the role to continue the change and impressive growth that the UK & Ireland organisation has experienced so far as part of our robust strategy to develop and grow with our clients. We’ll communicate further once this appointment has been made."