The technology will be an ‘app-ready’ service and will be available for 50-plus delegates, allowing them to share conference information, capture insight from attendees, integrate social media and generate sponsorship revenue.
Rowan Bennett, sales and marketing manager of BMA House, said: "We are embracing the digital culture here at BMA House. Our new relationship with Lumi and our approach to using iPads is key in supporting the new generation of event organisers moving towards a more interactive style of conferencing.
The London venue’s new service will include Lumi Show, which is designed to provide up-to-date event information before, during and after events, and Lumi Join, a real-time messaging and polling app.
In C&IT’s 2014 State of the Industry Report, it was revealed that almost two thirds (64%) of the 50 corporates surveyed already have or are considering a mobile app for events.