Johnson & Johnson's MENAP (Middle East, North Africa and Pakistan) Annual Meeting 2014 will take place from 14-17 September at The Oberoi Hotel in Dubai’s Business Bay for 230 delegates.
The event will celebrate Johnson & Johnson's successes in 2014 and help to align the business for future growth.
The four-day event will comprise a series of plenary talks, break-out sessions and a gala dinner.
Line Up will be responsible for designing all content and branding for the event, plus the shooting and editing of a series of videos, plus event ‘stings’.
The agency will also be handling delegate acquisition, having designed a bespoke event website, and will oversee on-site delegate management, organising all entertainment and a gala dinner.
Kath Wallace, associate director at Line Up, said: "This is a significant international event for Johnson & Johnson, designed to engage employees, regional distributors and local partners across Pakistan, Dubai, Saudi Arabia, Egypt and Morocco. We look forward to helping the firm create a truly memorable event."