TED expert shares tips on creating TED-style events

Salome Heusel, deputy director of TEDx and TED Conferences, revealed her tips on how to create Ted-style conferences and events while speaking at C&IT's Agency Forum.

TED expert shares tips on creating TED-style events
TED expert shares tips on creating TED-style events

Heusel, who was speaking live from New York via Skype at C&IT's Agency Forum, explained the history and format of TED Talks, which allow speakers to deliver a presentation in either three-, nine-, or 18-minute time slots.

Salome told events agencies: "TED events and conferences are no longer than 18 minutes because TED believes that 18 minutes is long enough to be serious but short enough to hold people's attention. We live in a fast-paced world and audiences are becoming used to shorter content online or at an event. The 18-minute limit also forces people, much like Twitter, to be concise. By focusing speakers on their key points they clarify what they want to say."

Heusel also revealed some of the TED rules that its events must abide by. She said: "We never allow sponsors to deliver a talk. We believe audiences today are sophisticated enough and sensitive to being sold to from the stage. We never mix editorial content with sponsor content and we do not take speaker selections from a sponsor either.

"We also allow the audience to decide for themselves which speakers they want to hear from."

Heusel went on to share some creative ideas that TED has used at its events to encourage networking. "During the breaks, we find ways to connect delegates with one another. To connect our audience we have used a clever badging system that has been designed to be a conversation starter. In the registration form for the event, we have a 'Talk to me about…' section. Delegates can can fill in the section with a hobby such as yoga or surfing, which then appears on their name badge.

"We also gave groups of six a blanket and a picnic basket to encourage them to mix and network."

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Hire Space Awards 2019 winners: The full list

Hire Space Awards 2019 winners: The full list

Comedian Robin Morgan led the ceremony at the National Gallery recognising the UK's best venues and event organisers.

15 entertainment ideas for corporate events

15 entertainment ideas for corporate events

All ideas should be sensory, memorable and participatory, says Mauri Gomez of Eventos Barcelona.

LinkedIn launches face-to-face meetings tool

LinkedIn launches face-to-face meetings tool

Online networking platform's event-organising feature marks its first step into the physical meetings market.

Why wellness isn't just for delegates

Why wellness isn't just for delegates

From taking time to see the sights to apps that help your sleep patterns, Top Banana's Ian Cooke has some wellbeing tips.

7 lessons for event planners from... Brexit

7 lessons for event planners from... Brexit

We asked industry figures what the Brexit process has taught them about planning and executing big events.

Inntel hires new head of business travel

Inntel hires new head of business travel

Senior appointment will manage business travel operations teams and mentor the agency's business travel consultants.

5 ways to bounce back from travel sickness

5 ways to bounce back from travel sickness

Wellness expert John Ayo shares his health tips to make sure you and your event don't have to suffer.

What's the biggest challenge for corporate event planners?

What's the biggest challenge for corporate event planners?

Panel of experts at Cvent Connect examine what will affect in-house event professionals most during the next three years.

Marketing budgets cut for the first time in seven years, says Bellwether Report

Marketing budgets cut for the first time in seven years, says Bellwether Report

Total marketing budgets fell in the third-quarter amid economic and political uncertainty, but outlook for 2020 is positive.

Another landmark year for Belfast after winning Best Events Destination 2019

It's been a record-breaking year for Belfast with stand-out numbers for business tourism sales and awards galore.

LATEST JOBS