The Lab, which is being attended by more than 150 of the agency’s UK based staff, will feature educational content focusing on the latest event technologies and integrating healthcare and medical communications into events.
The event will also be attended by more than 35 of the agency’s suppliers who will learn about future strategies and brand development.
Luke Flett, head of sales & marketing, Ashfield Meetings & Events, said: "The Lab has become a date in the diary that staff look forward to each year. In addition to providing education and networking, it is a fun and interactive day that encourages creative and innovative thinking.
"This year we will also be updating staff on the launch plans for our secondary brand that has been developed to help position our creative, communication, digital and production services."
Ashfield Meetings & Events launched in February following the rebrand from Universal World Events with plans to launch a secondary brand for engagement and live event services due to take place later this year.