Destination Guide: Scotland

Commonwealth Games to 'showcase' Glasgow's events appeal

Event professionals reacted to the Commonwealth Games' Opening Ceremony last night (23 July) and gave their thoughts on how Glasgow 2014 will enhance the city's events reputation.

Commonwealth Games to give Glasgow international appeal
Commonwealth Games to give Glasgow international appeal

The Commonwealth Games kicked off last night at Glasgow’s Celtic Park, with an estimated 1 billion television viewers from 71 Commonwealth nations tuning in.

Spotlight on Glasgow

With the spotlight fixed upon Scotland's largest city for the duration of the games, events professionals believe that Glasgow’s popularity as a global events destination will soar.

Sarah Efflemont, director of operations, Maximillion, believes the Commonwealth Games will elevate Glasgow and provide new opportunities for events and new venues: "The Games will showcase Glasgow as an events destination and will open doors for new corporate wins.

"What better way to showcase the city than to see it from a leisure perspective and go back for an incentive."

'A great international profile'

Industry consultant John Sharkey, who is the former SECC chief executive officer, added: "The Games will undoubtedly give Glasgow a great international profile and a window to the world. 

"More will happen off the back of the Commonwealth Games, which will be great for Glasgow. There is always a bounce post-Games from people who have never been to the city before. 

"Glasgow has done one hell of a job with both the venues and the cultural elements of the Games."

The Commonwealth legacy

Event professionals also highlighted the importance of building on the Commonwealth Games once the event comes to an end.

"Glasgow needs to use the experience it will gain and apply it to all different kinds of events," said Caroline Phillips, events project executive, BI Worldwide.

"It isn’t one of the first places you think about compared to other destinations but it will be at the forefront of people’s minds. The city needs to keep marketing to remind people that this amazing event took place."

Charlie Hepburn, managing director, Vivid Event Group, said that venues must be utilised quickly while there is still a buzz around the games: "Glasgow must use the showcase of the games to get people into the event spaces while the excitement around the Commonwealth Games is still there.

"It makes sense to turnaround the venues quickly especially when considering the money spent on infrastructure. It is important to use the venues and infrastructure to keep the momentum going while it is fresh in people’s minds.

Lessons to be learned from 2012

Sharkey added that work is already being done to help Glasgow build on the legacy of the Games: "We are doing analysis of what worked and what didn’t work for London following the 2012 Olympics.

"There is an impressive pedigree of events coming through, including the MTV Europe Music Awards, BBC Sports Personality of the Year and the World Gymanstics Championships in 2015. However, it is about trying to bring in business events as well as high-profile sporting events.

"There will be a broad spectrum of business and leisure events in the years to come."

It was revealed last month that rates for hotel rooms and meeting spaces in Glasgow increased by 12%, ahead of the 2014 Commonwealth Games.

More news on the Commonwealth Games:

In pictures: Glasgow 2014 Commonwealth Games venues

In Numbers: 2014 Commonwealth Games, Glasgow

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