Brand Book 2014: Finance sector remains under pressure

New FCA rules on hospitality and the need to cut costs internally has changed the finance sector's approach to events in 2014.

Brand Book 2014: Finance sector remains under pressure
Brand Book 2014: Finance sector remains under pressure

The finance sector remains under pressure to show internal savings in their events, as revealed in C&IT's annual Brand Book, published this month, which features 100 brands and their event strategies.

Des McLaughlin, divisional director, Grass Roots Meetings & Events, said that banks are "being tasked with saving hundreds of millions" and, as a result, are looking to outsource event services and take a global approach to cost-saving. "The FCA guidelines are having an impact and they will continue to do so," added Mclaughlin.

However, major rebrands and the need for training events in the financial services sector is driving the volume of events.

Read the full overview on the finance events sector from C&IT's Brand Book 2014.

Are you interested in attending C&IT's Brand Book Live event on Monday 24th November at London's new Mondrian hotel.

The event will offer an evening of networking and an opportunity to share event marketing strategies, trends and experiences across each of the six key industry sectors over a drinks reception and dinner.

Corporate and agency event planners interested in attending the roundtables at Brand Book Live should call Celia Miranda on 0208 267 4919 or email celia.miranda@haymarket.com and specify which sector roundtable is most relevant.

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