The Summer EVCOM session, titled 'Disney - A Magical Collaboration', Carley will explain why it’s important to get under the skin of the brands and agencies to understand their needs.
Carley, along with her 25-strong integrated ad sales, promotions and marketing solutions team, collaborates with brands and agencies and shares Disney’s content to help brands to tell stories of their own and connect with consumers. Disneymedia+ has done this over the past year with 57 new brands.
Marco Forgione, chief executive of EVCOM, said: "We’re thrilled that Disney’s UK commercial arm is speaking at Summer EVCOM. Bobi Carley will provide a fascinating insight into working with partners from the point of view of one of the world’s best known and most loved brands."
The content for Summer EVCOM has been designed to maximise delegate participation through discussion groups, workshops and panel sessions combined with plenaries incorporating Q and A. Delegates will also have the chance to experience new technologies and network.
The conference's three streams will focus on content and channels, technology and innovation and business and ideas generation.
Last month, EVCOM revealed it new 18-person board for the 2014-15 year.