Brand Book 2014: Automotive sector on the up

Automotive is one of the most buoyant sectors for events in 2014 with brands including MG and Citroen increasing their activity.

Experiential is high on the agenda while incentives make a comeback for automotive brands
Experiential is high on the agenda while incentives make a comeback for automotive brands

C&IT's annual Brand Book, published this month and featuring 100 brands and their event strategies, reveals that automotive budgets are growing and incentives are starting to make a comeback.

TMG Events marketing director Guy Dunwoody said: "We did one major incentive for an automotive brand last year... and have just been given the green light for an incentive in the US later this year."

Experiential is also high on the agenda. MG Motors UK sales and marketing director Guy Jones said the brand will continue to "transfer spend from showroom/dealership-based events to experiential activity."

Read the full overview on the automotive events sector from Brand Book.

Are you interested in attending C&IT's Brand Book Live event on Monday 24th November at the new Mondrian London at Sea Containers House. The event will offer an evening of networking and an opportunity to share event marketing strategies, trends and experiences across each of the six key industry sectors over a drinks reception and dinner.

Corporate and agency event planners interested in attending the roundtables at Brand Book Live should call Celia Miranda on 0208 267 4919 or email celia.miranda@haymarket.com and specify which sector roundtable is most relevant.

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