Taylor joins from Marketing Birmingham, where he is currently commercial director, and succeeds Stephen Richards in the role.
Taylor will be responsible for the delivery of the NEC sales strategy and will report to NEC managing director Kathryn James.
Prior to Marketing Birmingham, he was commercial director at Newcastle Gateshead Initiative. He has also worked as head of Conferences & Events at Emap.
Taylor said: "In recent years, Birmingham – and the NEC Group in particular – has increasingly been in the national and international spotlight, playing host to a huge range of major events such as party political conferences, sporting championships, international association conferences and high profile global exhibitions.
"The NEC Group is a vitally important driver of the wider regional economy, delivering an economic impact of over £2 billion pa and supporting some 29,000 FTE jobs in the region. Without doubt, this is a great time to be joining the business as it builds on its growing reputation and increasing profile as a global brand with an exciting future."