Audience experience under scrutiny at GPJ premiere

George P Johnson's Kevin Jackson discussed the shift in audience demand for content at the agency's Morning Premiere event, which kicked off in London today with a guest speaker from BuzzFeed.

GPJ's Kevin Jackson discussed the audience experience
GPJ's Kevin Jackson discussed the audience experience

George P Johnson's (GPJ) Kevin Jackson, VP of sales and marketing EMEA, welcomed 40 delegates to the agency's fourth Morning Premiere event at The Bulgari Hotel today (17 July).

Jackson kicked off the event by outlining the shift in audience demand for content and the desire to share and engage via social media platforms.

Buzzfeed UK's VP of advertising Will Hayward presented the brand's evolution and understanding of it's
audience and their content marketing model.

GPJ's head of strategy and planning Gareth Dimelow closed the event with a presentation on
Cisco's engagement with it's audience both before, during and post event. 

From crowdsourcing conference content to making decisions on which drink to serve at the event, Cisco Live's evolution of its delegate engagement was presented as an example of a growing shift in audience expectations.

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