New incentive ideas for 2014

As Destinations Unlimited celebrates 25 years, C&IT spoke to some of its key DMCs for the latest incentives ideas in their destinations.

Flyboarding is a popular activity for corporate groups in Barcelona
Flyboarding is a popular activity for corporate groups in Barcelona

Barcelona, Spain

For high-end incentives, Olga Navarro, executive director of DMC ITB, recommends Torre Bellesguard, a castle-like home designed by Gaudi, which is relatively undiscovered on the events circuit. It can cater for 100 people for a sit-down dinner outdoors or 80 for a covered standing reception.

Everybody is going crazy for flyboarding on the beaches of Barcelona, too, which is available for small groups of up to 20 and can be combined with other water activities including kayaking or hobie cat sailing.

Malta and Gozo

Swim, snorkel or dive with two-metre-long tuna fish in Malta or embrace the 360 Water Experience, which involves rowing, high speed boats and a jet ski relay race. Mark Gatt, managing director of EC Meetings, suggests a culinary experience on Malta's sister island Gozo, where groups prepare their own lunch by making their their own cheese, bread and olive oil.

Moscow, Russia

A KGB expert will assess your group's spy skills in the old KGB Builidng after a day solving clues and interrogating locals in Moscow. RusMice DMC can also arrange for Russian police to arrest someone in the group – most often the CEO. Other options include meeting and dancing with a ballerina from the world famous Bolshoi Theater and lunch with an astronaut at Cosmonaut City, Russia's training center for astronauts.

California, US

John Wayne fans can enjoy filming a traditional Cowboy Western movie at Tucson Studios, take part in chilli cook-offs, enjoy horse riding in Monument Valley and learn to become a stuntman for a day.

In San Francisco, groups can enjoy a 'Hippie City Tour' on a 'magic' bus with a hippy hostess and 60s music. Speakeasy-themed venues and craft brewery tours are just a few of the options on offer from AgenTours.

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