Gould returns to the UK from Germany after four years as managing director of channel reseller Insight. He has previously worked with Dixons, MicroWarehouse and BT.
Sean Wilkinson said: "David is ideal for the role of managing director from an experience perspective and his extensive knowledge within the industry made him a perfect fit to lead our company onto the next level."
Gould added: "I'm extremely pleased to join the talented and dedicated team at Corporate Rewards. It’s an attractive business with great potential and I relish the opportunity to lead its next stage development."