The Meetings Show draws close to hosted buyer target

The Meetings Show 2014 has opened today (8 July) at Olympia London with 731 hosted buyers, just 19 shy of its 750 target.

The Meetings Show 2014 has opened with 731 hosted buyers
The Meetings Show 2014 has opened with 731 hosted buyers

The Meetings Show 2014 also has 382 registered hosted buyers from the UK – an 84% increase on 2013, plus 10,000 pre-scheduled appointments overall and 460 exhibitors.

When The Meetings Show launched in 2013 it failed to meet its target of 1,500 hosted buyers and instead attracted 500, despite a £1m investment. For the 2014 show, organisers halved that target to 750 hosted buyers.

The key figures for the 2014 show are:

  • 731 registered hosted buyers – 62% more than 2013
  • 460 exhibitors – up from 300 in 2013, and 40% of which are new for 2014
  • 84% increase in number of UK-based hosted buyers
  • 62% increase in the numbers of association planners at The Association Meetings Conference
  • 20% increase in floor space

Steve Knight, The Meetings Show’s event director, said: "Following feedback from last year's show, the two key targets were to increase the number of UK hosted buyers and achieve 10,000 pre-scheduled meetings, which we've exceeded. We're really pleased with these numbers."

The Meetings Show’s 2014 programme kicked off yesterday (7 July) with The Association Meetings Conference at The Queen Elizabeth II Conference Centre. The main event runs from 8-10 July at Olympia London. 

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