Exclusive: LG appoints Pickled Egg

Electronics giant LG has chosen agency Pickled Egg to organise two staff incentive events in 2014.

LG appoints Pickled Egg
LG appoints Pickled Egg

Creative promotions and performance agency Pickled Egg is to organise a three-day trip for 28 of LG’s top performers to a Mediterranean island in September, which is currently being kept secret ahead of a teaser campaign.

The luxury trip, which takes place from 18-21 September 2014, will feature a private yacht charter and island beach visits, as well as entertainment at the island’s restaurants, bars and clubs.

The campaign will include an official launch event and a series of posters, flyers and emails.

Another group of LG staff will be treated to a one-day supercar experience incentive in the UK on 9 October.

The group will stay at the Lower Slaughter Manor in the Cotswolds and will start the day by driving a range of supercars, including an Aston Martin, a Ferrari and a McLaren MP4-M12c.

After lunch, there will be an exclusive tour of the Williams F1 factory in Oxfordshire. The group will be given a behind-the-scenes look at the technology, cars and people responsible for the team’s position in the racing world. There will be more than 40 of the team’s cars on display.

Pickled Egg managing director Ricky Knight said: "It’s great to win these events with LG. This event is very important to the client and we are delighted that they have put their trust in us."

Pickled Egg has also recently won contracts to organise events for global energy management specialists Schneider Electric and leading IT distributor Extertis Micro P.

Hewlett-Packard, Huawei and Hammonds have also signed up to Pickled Egg's incentive software, Pointbank.

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