"Events budgets have increased. We organised around 65 events last year and are doing lots more this year, which is set to increase again in 2015. In 2014 we have introduced new types of events on knowledge sharing between portfolio companies. The number of events is increasing due to a change in focus – there is an awareness that we need to engage with different audiences and push to get sectors to focus more on networking."
Victoria Capper, events manager, Permira
"In 2013 we organised approximately 50 events including meetings, roadshows and conferences. We’re predicting slightly fewer events this year as we’re focusing more on business activity. Supplier and venue costs are all rising but our budgets aren’t. It can be a challenge to deliver the same high-quality event and stay within budget."
Dawn Severn, events manager, AXA Commercial Lines & Personal Intermediary
"Budgets have stayed the same, which is positive news. The outlook is mildly brighter, but there is still an air of cautiousness. There is now a huge focus on ROI and the delegate experience. We have a swift internal system so budgets can be signed off quickly, but I can understand that finance departments are looking harder at what is being spent and asking more questions."
Sophie Christopher, head of events, PR and external marketing communications, Office Depot
Read the full analysis on this year's State of the Industry Top 50 agency rankingNew and exclusive content from C&IT's State of the Industry Report will be published online throughout June with the full report downloadable at the end of the month.