State of the Industry 2014: Corporate vox pops

Event planners from AXA, Permira and Office Depot give their views on the state of the industry as part of C&IT's 2014 report.

C&IT State of the Industry 2014: Corporate vox pops
C&IT State of the Industry 2014: Corporate vox pops

"Events budgets have increased. We organised around 65 events last year and are doing lots more this year, which is set to increase again in 2015. In 2014 we have introduced new types of events on knowledge sharing between portfolio companies. The number of events is increasing due to a change in focus – there is an awareness that we need to engage with different audiences and push to get sectors to focus more on networking."
Victoria Capper, events manager, Permira

"In 2013 we organised approximately 50 events including meetings, roadshows and conferences. We’re predicting slightly fewer events this year as we’re focusing more on business activity. Supplier and venue costs are all rising but our budgets aren’t. It can be a challenge to deliver the same high-quality event and stay within budget."
Dawn Severn, events manager, AXA Commercial Lines & Personal Intermediary

"Budgets have stayed the same, which is positive news. The outlook is mildly brighter, but there is still an air of cautiousness. There is now a huge focus on ROI and the delegate experience. We have a swift internal system so budgets can be signed off quickly, but I can understand that finance departments are looking harder at what is being spent and asking more questions."
Sophie Christopher, head of events, PR and external marketing communications, Office Depot

MORE:

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State of the Industry 2014: Agencies forecast growth as confidence increases

State of the Industry 2014: Great Expectations

New and exclusive content from C&IT's State of the Industry Report will be published online throughout June with the full report downloadable at the end of the month.

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